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WORLD ORAL HEALTH DAY 2015: PARTAKE IN #BRUSHBRUSH CAMPAIGN AS PEPSODENT LEADS FIGHT AGAINST TOOTH CAVITY

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11 years ago

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Pepsodent in partnership with the Nigerian Dental Association (NDA)is taking the bold step to promoting the culture of brushing day and night which is a global best practice to healthy oral care.

To mark this year’s WOHD, Pepsodent in conjunction with the NDAhave mapped out activities to directly engage Nigerians and improve their oral care.
With the theme “Smile for Life” Dr. Olabode Ijarogbe, President, NDA, at a media briefing in Lagos said that the WOHDcelebration will take place at the University of Lagos Sporting Complex on March 20th with 1500 children participating to take a pledge to brush twice daily. Also there will be a dental booth for participants to take a smile pledge.

Working with Unilever, Dr. Olabode said the NDA through its State Chapters will hold oral health promotion activities in different parts of the country including Edo, Imo, Enugu, FCT Abuja, Ogun, Ondo, Lagos, Zamfara, Oyo & Ebonyi.Free dental check-up will hold in these locations from 18th March as dentists will be available to carry out dental check-up with a view to bringing out attitudinal change among most Nigerians who are in the habit of not reporting their oral problems until they have developed so massively that surgery becomes so difficult if not impossible.

This will be followed by an oral health awareness walk on 19th of March from Lagos University Teaching Hospital (LUTH) Idi-Araba Fadeyi bus stop on Ikorodu Road in Lagos.
Commenting on this, the Brand Building Director, Mr David Okeme stated Unilever is collaborating with the Nigerian Dental Association as part of efforts in delivering superior oral care to consumers and ensuring a cavity free Nigeria.
“We are driving the message of brushing twice daily. As a business, we believe in doing business in a sustainable way. We need to grow our business responsively. For us we know that it takes a strong commitment to ensurea cavity free Nigeria. We want a situation where every Nigerian, both child and adult, is cavity free and therefore able to smile naturally. That is the big objective and this is what ties NDA and Unilever together.
“For us at Unilever, the primary way by which we are pursuing our commitment today is by providing a world class portfolio of brands. Close-up is number one toothpaste that is practically in every home in Nigeria for over 3 decades. Recently we launched Pepsodent Toothpaste in two variants:Pepsodent Cavity Fightercombines the dual technology of micro calcium & fluoride to repair tiny holes that cause cavities/tooth decay and strengthens the teeth, while Pepsodent Triple Protection delivers three benefits of – Anti cavity, Whitening and Fresh breath in just one Brush.
“That is how from the primary point of view we have a strong commitment to driving a cavity free Nigeria. Secondly we have actually taken these benefits into sachet. What we are doing through the sachet is that every Nigerian is able to buy into the benefits that come with it. With as little as N20, you can brush Day& Night,” David said.

As World Oral Health Day (WOHD) takes centre stage at Unilag Indoor Sport Complex on March 20th, Pepsodent has begun its #BrushBrushFacebook campaign to strengthen its commitment to a cavity free Nigeria.
The #‎brushbrush campaign is on @Pepsodent Nigeria Facebook Page with many entrants sending their #brushbrush smile pledge pictures. Send yours in and see it in the Pepsodent WOHD brush collage.

 

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Business

Tunde Ednut Earns $5,000 Per Day! -Report

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1 month ago

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September 22, 2025

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“Tunde Ednut earns $5,000 average per day, ISWIS made approx $200,000 from live events in one month” — Chude Jideonwo unveils creator economy data at Digital Creator Africa Summit
At the inaugural Digital Creator Africa Summit, media entrepreneur and #WithChude host Chude Jideonwo unveiled new data positioning the Nigerian creator economy as one of the most commercially powerful industries on the continent.
Highlighting explosive growth and overlooked business models, Jideonwo revealed that:
 • Tunde Ednut, the former musician turned Instagram media mogul, is estimated to earn over $5,000 a day through his platform — with a business model based on affiliate promotion, Instagram advertising, and music amplification.
 • The hit podcast “I Said What I Said” (ISWIS) reportedly made approximately $200,000 in gross revenue from live events alone in a single month, drawing thousands of fans across there US, the UK and Canada.
 • “What these numbers show,” Jideonwo said, “is that creators are no longer just influencers — they are media companies, and increasingly, nation-builders.”
The summit, held in Lagos and attended by creators, investors, and media leaders, was designed to shift the conversation from virality to value — reframing content creation as infrastructure, not just entertainment.
As part of his address, Jideonwo announced his $500,000 personal commitment to the FourthMainland Creator Fund — a catalytic investment vehicle to back high-potential African creators with funding, IP support, and platform distribution.
“We’re building the Mavin Records of storytelling,” he said. “Not just with fame, but with financial tools, ownership, and a full studio system that lets creators scale across the continent and diaspora.”
The Creator Fund is part of the broader FourthMainland ecosystem, a creator commerce platform set to launch in 2026. The platform will offer monetization tools, subscription infrastructure, and joint-IP models built around African content — positioning it as the first at-scale infrastructure for the continent’s growing $100B creator economy.
Jideonwo, whose ventures include Joy, Inc., #WithChude, and YNaija, closed with a call to funders and policymakers:
“If music had Mavin Records and tech had CcHub, then creators now have their studio systems — their Mavins — and they’re building billion-dollar value chains without waiting for permission.”
The keynote, titled “Overtaking is Allowed,” argued that Africa’s most important civic and cultural shifts today are being led by independent creators, and that media-tech infrastructure for creators is now one of the biggest opportunities for economic growth across the continent.
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Entertainment

Excitement, Joy as Lagos Guber Hopeful, Jandor Marries in Qatar

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2 months ago

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September 17, 2025

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It was a weekend of glamour, joy and excitement as Lagos politician and businessman, Olajide Adediran, popularly known as Jandor, tied the knot in faraway Qatar.

The destination wedding which took place at the Fairmont Hotel, Doha drew close friends, family and political associates, was nothing short of magical. With the exotic backdrop of Doha’s luxury setting, Jandor and his bride exchanged vows in an intimate but elegant ceremony that had the air of class, style and exclusivity.

Guests, many of whom jetted in from Lagos and Abuja, were treated to a blend of traditional Nigerian warmth and Middle Eastern splendour. From the lavish décor to the exquisite cuisine, it was an affair that reflected both cultures in perfect harmony.

For Jandor, who has continued to attract attention on the Lagos political scene, the wedding to his heartthrob, Bukola was a refreshing moment of happiness, away from the hustling pulse of politics. His bride, radiant in her flowing attire, was the toast of the evening, with cameras capturing every dazzling smile.

As the couple began their journey together, family and well-wishers showered them with prayers, gifts and best wishes. The event, insiders say, will be remembered for its intimacy, its class, and the joy it radiated across the circles of Lagos high society.

 

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Events

Celebrating Oba Sikiru Adetona’s 64 Years As Oba; The King Many Monarchs Wish To Be

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2 years ago

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April 2, 2024

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Celebrating Oba Sikiru Adetona 64 years as Oba; The King Many Monarchs Wish To Be
Oba Sikiru Adetona 64 years on throne
Blessed By God And Honoured By Men
Oba Dr Sikiru Kayode Adetona, the Awujale of Ijebuland is the kind of king monarchs aspire to be, and at  64 years on the throne, that prestige has not waned a bit.
Installed as king on April 2, 1960, just a few months shy of Nigeria’s Independence, Awujale’s reign is currently older than the Federal Republic of Nigeria. As it stands, he is the longest-reigning first-class monarch in Nigeria. These are not mere statistics, they are hard facts that prove that Oba Adetona is a king blessed by God and honoured by men.
A cursory look at the life of this esteemed ruler is proof that when there are kings who are not limited in wisdom, power, goodness, and love for their subjects, then monarchy would be the best of all systems of government.
Every year, at the Ojude Oba festival, multitudes of Ijebu citizens throng home from all around the world to celebrate and felicitate with their beloved king. They do this not out of duty or an enforced obligation, but out of a deep-seated love for their king and their land.
But Awujale’s path to the throne was not one paved with velvet and inlaid with a thornless bed of flowers; no, it was rough, the journey was tough, and the experience could sometimes be bitter, as with that of men with great destinies. But these only served as stepping stones to his future, unanimously given, the throne.
Ọba Sikiru Olukayọde Adetọna, Ọgbagba Agbotewole II, was born 90 years ago on May 10, 1934, into the Royal House of Anikinaiya of Ijẹbuland in his father’s house in Imupa, Ijebu Ode.
As a prince from the line of Oba Adeleke, Ọgbagba Agbotewole I (c. 1825–1906), who was the Awujalẹ of Ijẹbuland from 1895 to 1906 and a descendant of Olu-Iwa, the legendary first Awujalẹ and Ọbanta, another founder of the Ijẹbu kingdom, Oba Sikiru was born to greatness.
After attending various Baptist Schools, Ereko, Ijẹbu-Ode; Ogbere United Primary School, Oke Agbo, Ijẹbu-Igbo; and Ansar-Ud-Deen School, Ijebu-Ode between 1943 and 1950, he attended Olu-Iwa (now Adeola Odutọla) College, Ijebu-Ode from 1951 to 1956. Between 1957 and 1958 he took up an appointment with the then Audit Department of the Western Region, Ibadan. From there on he resigned his appointment in 1958 to pursue further studies in accountancy in the United Kingdom.
By a letter dated January 4, 1960, referenced CB. 4 1/333, the Permanent Secretary in the Western Region Ministry of Local Government conveyed to the Local Government Adviser in Ijẹbu Ode approval of the Western Region Governor in Council, the appointment of Prince Sikiru Kayode Adetona as king, and his confirmation as the new Awujale of Ijebuland with effect from that date (January 4, 1960).
Prominent Ijẹbu sons like the late Ọgbẹni-Ọja, Chief (Dr.) Timothy Adeọla Odutọla, Bọbasuwa I, Chief Emmanuel Okusanya Okunọwọ (MBE, KFNM); and Aṣiwaju, Chief Samuel Ọlatubọsun Ṣhonibare began to arrange for the home-coming of the King-elect, and on January 18, 1960, the Head of the Ijẹbu Ode Regency Council, the Ọgbeni-Ọja, Chief Timothy Adeọla Odutọla formally presented the new traditional ruler to the whole world.
A man of tradition, he embarked on the customary traditional seclusion at the Odo for three months.
It would be remembered that even though Oba Sikiru Kayọde Adetọna had earlier been nominated along with five others by the ODIS, his great destiny prevailed and he was unanimously selected by the kingmakers in conformity with Section 11 of the Chiefs Law of 1957 applicable in Western Region. The then Governor signed the Instrument of Office approving Prince Sikiru Kayọde Adetọna as Awujalẹ of Ijẹbuland, and the formal coronation took place on Saturday, April 2, 1960.
But in the midst of all these, he had many documented and undocumented trials and travails.
Looking back, Oba Adetona’s extraordinary destiny serves history in preservation. His is a life to be wished for, a legacy that must be preserved, and a story that must continue to be told for generations to come.
Not many kings want their life story in the public domain, instead, as second-in-command to the gods, they prefer that air of mystery to ensure that their rule remains absolute and their personal affairs secret. But Awujale is a different kind of king – an erudite. He authored his biography, laying his cards bare and ensuring that many can learn the lessons of history through his life’s story. This is what formed the basis of the soon-to-be-released biopic, ‘Awujale’ by Ultimate Communications, as directed by Tunde Olaoye.
Currently gearing for an Ijebu premiere later this month, the film follows the life of Oba Sikiru through the ages in an unfolding story. This documents through film the life of one of the greatest obas in Yoruba Land.
As he marks his 90th birthday, it is only fitting that one should say ‘Kabiyesi O! Long may the crown sit on the head, long may the shoes fit the wearer, and long may you reign.” But in prayer, many would secretly say to the creator “May I be as great as the king, Oba Sikiru Kayode Adetona, the Awujale of Ijebu Land.”
Seun Oloketuyi Producer of the biopic writes from Lagos
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