Monthly Archives: March 2016

‘FIFTY’ Grosses N400M

FIFTY, the Box Office Smash Hit from EbonyLife Films, will this week close its remarkable 4-month cinema run in Nigeria. The much-talked about story of a pivotal week in the lives of four successful African Women in 21st century Lagos has redefined return on investment metrics in the African Film Industry. It is estimated that through various revenue generating streams, the film has grossed over ₦400m.

In partnership with Film One Distribution, FIFTY made nearly ₦100m through Box Office takings alone. Premiere Sponsorship/ Partnerships; Private screenings; a first-of-its-kind deal with Internet streaming provider, Netflix; In-flight Entertainment deals and Video-on-Demand (VOD) are amongst the other revenue streams.

Speaking on FIFTY’s cinema run, Executive Producer, Mo Abudu said “we started our cinema run in early December 2015 and four months later the film continues to resonate with moviegoers across the country. We are extremely proud and it is testament that Nigerians do support their own”.

The movie’s revenue intake leverages on a unique business model not previously explored in the Nigerian Film Industry. This model serves as proof to various stakeholders – producers, directors and investors – an unorthodox promotional mix combined with high quality production yields measurable results.

FIFTY enjoyed tremendous support from The Lagos State Government, The Federal Government, Corporate and Social Nigeria. Industry captains – Alhaji Aliko Dangote, Tony Elumelu, Herbert Wigwe amongst many attended the premiere; Music superstars Banky W & Waje surprised fans with Cinema ‘Meet & Greet’ in Malls across the country.

A ‘Win Big with FIFTY’ promo was run nationwide with audiences walking away with weekly prizes including WAKANOW holidays, SPAR vouchers, Flat screen TVs courtesy of KONGA and more. The Grand Prize of a Brand new Mercedes Benz B-class courtesy Skymit Motors will be presented to a winner in April 2016.

FIFTY has enjoyed rave reviews and international acclaim since it was first screened at The BFI London Film Festival 2015 including BBC, CNN, Vogue, and Essence and other national online and print titles.

The success of FIFTY has spawned a television series, the movie executives announced that they will extend the movie’s success onto the small screen. The TV show will continue the premise that the movie set up – a week in the lives of 4 African Women approaching the golden age of ‘Fifty’. Details of whether the lead characters will reprise their film roles will be revealed in due course. Season 1 of FIFTY: The TV Series is set for production in Q4 2016, writing has already commenced.

Protest Trails Closure Of Lagos Plaza By Tinubu’s Daughter (traders allege ‘she locked us out because we didn’t dance to welcome her’)

Talk of absolute power that corrupts absolutely! The Iyaloja-General of Lagos and daughter of APC stalwart, Asiwaju Bola Tinubu, Sade Ojo is having a running battle with the traders that occupy the Mosalasi Shopping Plaza in Lagos.

The Iyaloja-General whose word is the law in Lagos as long as  it concerns commerce, trade and other business ordered the closure of the shopping plaza some days ago for unknown reasons.

One of the occupants of the plaza who spoke with papermacheonline and gave her name as Alhaja Oniyangi disclosed that the reason the young woman closed their business was simply given that they failed to dance and welcome her when she paid a visit to the plaza while on one of her many familiarisation tours.

Alhaja Oniyangi stated they were actually unaware that she was coming and that many of the traders were busy with their business and not all could leave their shops to dance and welcome the Iyaloja-General.

It was also disclosed that efforts had been made to plead with the Iyaloja for forgiveness, but that she shut the people out whenever they visited her house to address their concerns.

The plaza is claimed to have come under lock for five days with no indication of its reopening while the traders groan under what they tagged an unnecessary act of the powerful.


CCII Honours Seyi Makinde

Thursday, March 17th, 2016 was a day of celebration in Ibadan as it marked the day the Central Council of Ibadan Indigenes bestowed its highest merit awards to Engineer Seyi Makinde and some other deserving individuals from the city.
The award was given to recognise Makinde’s contribution to the development of Ibadan and his support of the CCII.
The Liberty stadium, Ibadan was filled to the brim with many eminent sons and daughters of Ibadan, representatives of monarchs and Governors and a teeming supporter of Seyi Makinde who came in drove to witness the presentation of the award.
The shout of ‘next Governor’ rented the air with the entrance of Seyi Makinde who was the SDP flagbearer in the last governorship election.
While receiving the award Makinde thanked the CCII for honouring him and assured that he would do more for Ibadan.
He later announced a donation of N10 million to support the Ibadan House project and also offered to bear the cost spent on hosting the event.

Inview Technology backs FG’s investigation in Digital Switchover

D’banj, Oprah Winfrey, Femi Kuti, Melinda Gates, Bono, Yemi Alade, Muhammad Ali, Others join ONE Campaign’s Call for Global Gender Equality

 In commemoration of this year’s International Women’s Day, influential figures across the world has urged world leaders to act on promises to end extreme poverty faster by investing in girls and women.

Top among the influential figures who have added their voices to the campaign are Oprah Winfrey, Muhammad Ali, D’Banj, Melinda Gates, Femi Kuti, Charlize Theron, Yemi Alade, Bono, and many others. Other numerous influential figures including Selmor Mtukudzi, Vanessa Mdee, Victoria Kimani, Amy Poehler, Danai Gurira, Angelique Kidjo, Shonda Rhimes, Jessie J, Colin Farrell and Robert Redford have also signed ONE’s open letter which shows the incredible strength of feeling across the global community for leaders to step up for girls and women everywhere.

New analysis in ONE’s 2016 Poverty is Sexist report ranks the toughest countries in which to be born a girl, with Republic of Niger topping the list, followed by Somalia and Mali. Compared to their brothers, girls here have less education, lack access to opportunities, such as opening a bank account, and are less likely to get paid work when they grow up. Sixteen of the 20 countries that top the list are found in Africa, making it imperative for African leaders to fast-track efforts in improving women’s development.

Pop star, D’banj said it will be very pleasant if more girls had the chance to grow up to be empowered women, where all women went to school and were not forced into early marriages. “Extreme poverty is choking the potential of generations of young women in the developing world. Poverty is sexist. It hits girls and women harder than it does boys and men, creating a real urgency that world leaders must address. Women need to be better empowered, especially in areas such as agriculture and healthcare, so that they can contribute their best to the development of Nigeria. Women need better access to land, inputs, better maternal healthcare, among others.  That’s why I’m raising my voice and asking others to do the same.”

Grammy Award-Winning Artist and Activist, Angelique Kidjo said “The future of Africa is in the hands of its young women. If they are educated, they will educate their communities. If they are healthy, they will ensure others grow up healthy. If they are empowered, they will change the world. We can break the cycle of poverty, but we have to invest in girls and women to do it.”

Popular singer, Yemi Alade also added her voice and gave reasons why she is supporting the campaign. “We live in a world where women and girls are most disadvantaged by extreme poverty – on a continent where women and girls are particularly marginalised – socially, economically and legally. Every day, in every corner of the world, they are stopped from reaching their full potential. That is why I was part of ONE’s Strong Girl campaign and that is why I continue to join other leaders to raise my voice today.”

Nachilala Nkombo, Acting Executive Director of ONE Africa said “ONE’s Poverty is Sexist report shows that the 20 toughest places to be born a girl are also among the poorest places on the planet. Until leaders tackle the injustices that pervade the lives of girls and women and invest in fighting poverty, half of the world’s resources will remain untapped and social and economic progress for everyone will be constrained”.

The ONE Campaign’s Poverty is Sexist report calls for policies that ensure legal equality for all and increased access to safe and reliable energy, which will particularly benefit girls and women. There must also be concerted efforts to connect everyone to the internet and further ensure that governments, businesses and civil society open up their own data so the public are able to see and account for progress towards achieving the Global Goals indicators.

‘FIFTY’ Marks 2016 International Women’s Day

To mark the 2016 International Women’s day, EbonyLife Films on the 8th of March 2016 hosted about 200 women to a special private champagne screening of the record smashing blockbuster FIFTY at the Genesis Deluxe Cinemas in The Palms shopping mall Lekki, Lagos.

‘It is international women’s day and I thought it would be nice to extend a gesture to women everywhere of all ages and background and treat them to a private screening of our movie FIFTY. This is also a girl’s night out that will have champagne, popcorn and special cupcakes served all in a bid to celebrate women as we all have a story worth celebrating. It promises to be so much fun’, Mo Abudu, Founder of EbonyLife Films and Executive producer of ‘FIFTY’ says.

The movie has been described as Mo Abudu’s quest to showcase African women coming of age, loaded with increasingly similar aspirations and dilemmas faced by their contemporaries everywhere, while yet navigating unresolved traditions and obligations.

The star-studded special screening had in attendance a special blend of movie and music personalities, captains of industry and socialites including leading characters from the movie Ireti Doyle, Dakore Egbuson-Akande, Omoni Oboli, Nse Ikpe Etim, Kemi ‘Lala’ Akindoju and Uzor Osimkpa who were presented with bouquets of flowers in celebration of their roles. Also present were  Music sensations Omawunmi and Ruby Gyang, Mosun Ogunbanjo, Hollywood actress Kehinde Bankole and ‘woman’ of the moment Olajumoke Orisaguna amongst many others.

The women who worked behind the scenes of the movie FIFTY were not left out of the celebration as they were each presented with a gift by Mo Abudu.